Customer Relationship Management (CRM)
Understanding the people we transact with, be they prospects, customers or suppliers, makes the business processes work.
We believe in GTS that to understand our contacts needs simple but flexible tools to allow important data to be recorded simply, accessed readily by those that need it, and can be sorted, sliced and diced in a manner that allows the business to make great decisions.
To do this properly means that CRM systems need to integrate seamlessly with a business's Enterprise Resource Planning or legacy systems so that not only do you understand your clients' needs and preferences, but you can readily understand their transactional profile.
A fundamental requirement of any good CRM database is that its ease of use is commensurate with a company's normal customer contact profile. It's no good having a system that takes fifteen minutes data entry to record a 30-second customer contact.
There can be no doubt, that to get the best from your contacts you must have accessible and up to date relevant information. This will mean structured contact strategies, properly recorded and followed up, and can only result in maximising business relationships.
